Who is behind Simple Wonders Diapers?

That would be me, Sultana Shah Jefts. I'm 31 years old, happily married and have two wonderful and very busy children - Kiri (3) and Mikah (1). We currently reside in Chocowinity, North Carolina, but are working our hardest at getting back out to the Pacific Northwest. My husband, Eric, manages a 300-acre Catfish farm out here in eastern NC. He works for the only company in the country that raises "natural" (no organic certification for catfish as of yet) catfish. The catfish you buy in Whole Foods comes from this company.

I was raised just outside of Seattle, WA. and that is where we would love to raise our children as well. I moved to Olympia, WA (my most favorite place ever!) when I was 18 to attend The Evergreen State College where I received my Bachelors Degree in Biology/Ecology. I worked for the Forest Service for a year and then began pursuing my Masters Degree at the University of Maine. My mom and drove across country together to get me out to Maine - that was quite an adventure! As most moms do, she drove me a little nuts, but we had a great time. My favorite stop was Glacier National Park - the natural beauty there is unrivaled. We made a lot of stops in Iowa for my mom to take pictures of corn growing (still unsure as to why she was so fascinated with the corn) and stopped in Chicago to visit my sister and my nephew. Ten days after our departure we arrived in Maine. Surprisingly, I had never been there before. I accepted the graduate assistantship site unseen. I had a little culture shock, but moving there with an intact community (school) made it a lot easier. Believe it or not, the day after I arrived, I met my husband. He was working at the Environmental Chemistry Lab on campus. My advisor arranged for me to go on a hike in Acadia with some other graduate students and he was there helping them. It took me a while to get the nerve to ask him out, but I finally did and the rest is history! We were married about 6 weeks after I graduated with my Masters of Plant, Soil and Environmental Sciences.

I always knew I wanted to be a mom. I've dreamed about it since I was a little girl. So after a year of being married, he gave me baby socks as a Christmas present as his way of telling me he was ready to start trying to conceive. It took about 6 months to get pregnant, but we did and 39 weeks later our daughter, Kiri (5/5/05) entered the world. Luckily or unluckily, Harvard had decided to lay me off the week after finding out I was pregnant. So unemployed and with a newborn at home, I decided I needed to find an avenue to supplement my husband's income so that I could continue to stay at home with our daughter. And Simple Wonders Diapers was born

Choosing to start a cloth diaper business rather than any other type of business was a no brainer for me. I had used prefolds with pins on countless children I have taken care of through the years. When I found all the new styles of cloth diapers, I knew that was what I wanted to help other people find. However, like many people who start businesses without much of a business background, I didn't think it would be as difficult as it has been to get off the ground. It has been about 3 years now and I'm finally where I thought I would be after only a few months, not a few years! But I love it!

In my "spare" time (what's that?), I love spending time outdoors. We have a great organic garden and currently have our fall crops in - brussell sprouts, spinach, cabbage, broccoli. I spend a lot of time taking walks with my kids and discussing the environment around us with my daughter. If you see a notice on my cloth diaper site that we are on vacation, we have gone back home to Seattle to visit my mom.

I work a lot, likely too much. . . but I really love helping people find the right diapers for their family. If you have any questions about diapers, night time diapering or anything else diaper related, ask away!

Thanks for reading! And stay tuned for more helpful information about the ins and outs of diapering.