Thursday, November 27, 2008

What's on sale for Black Friday??

Well, for starters, we have pre-packaged 4-packs of bumGenius one size diapers for an amazing price of $59.99! You save $12 when you buy this package! This starts on the morning of the 28th and ends on Dec. 12th or when we run out.

Plus, for ONLY one day we are having a site wide 10% off sale. This is only for black friday. Check for the coupon code :)

Happy Shopping!!

Wednesday, November 26, 2008

Black Friday SALE!

Remember to check this friday for a very special black friday sale! It is a one day only sale and not only will there be a nice discount on the ENTIRE store, but there will also be some special deals only available for that one day!

Plus each purchase until Nov. 31st gets you entered into the FREE 6-pack of loopy-do diaper inserts. All orders are automatically entered - large and small! If you haven't tried either loopy-do inserts or their big brother, super-do inserts, you are really missing out. These both have unbelievable absorbency and are voted #1 and #2 diapers inserts on

Thursday, November 20, 2008

Who is behind Simple Wonders Diapers?

That would be me, Sultana Shah Jefts. I'm 31 years old, happily married and have two wonderful and very busy children - Kiri (3) and Mikah (1). We currently reside in Chocowinity, North Carolina, but are working our hardest at getting back out to the Pacific Northwest. My husband, Eric, manages a 300-acre Catfish farm out here in eastern NC. He works for the only company in the country that raises "natural" (no organic certification for catfish as of yet) catfish. The catfish you buy in Whole Foods comes from this company.

I was raised just outside of Seattle, WA. and that is where we would love to raise our children as well. I moved to Olympia, WA (my most favorite place ever!) when I was 18 to attend The Evergreen State College where I received my Bachelors Degree in Biology/Ecology. I worked for the Forest Service for a year and then began pursuing my Masters Degree at the University of Maine. My mom and drove across country together to get me out to Maine - that was quite an adventure! As most moms do, she drove me a little nuts, but we had a great time. My favorite stop was Glacier National Park - the natural beauty there is unrivaled. We made a lot of stops in Iowa for my mom to take pictures of corn growing (still unsure as to why she was so fascinated with the corn) and stopped in Chicago to visit my sister and my nephew. Ten days after our departure we arrived in Maine. Surprisingly, I had never been there before. I accepted the graduate assistantship site unseen. I had a little culture shock, but moving there with an intact community (school) made it a lot easier. Believe it or not, the day after I arrived, I met my husband. He was working at the Environmental Chemistry Lab on campus. My advisor arranged for me to go on a hike in Acadia with some other graduate students and he was there helping them. It took me a while to get the nerve to ask him out, but I finally did and the rest is history! We were married about 6 weeks after I graduated with my Masters of Plant, Soil and Environmental Sciences.

I always knew I wanted to be a mom. I've dreamed about it since I was a little girl. So after a year of being married, he gave me baby socks as a Christmas present as his way of telling me he was ready to start trying to conceive. It took about 6 months to get pregnant, but we did and 39 weeks later our daughter, Kiri (5/5/05) entered the world. Luckily or unluckily, Harvard had decided to lay me off the week after finding out I was pregnant. So unemployed and with a newborn at home, I decided I needed to find an avenue to supplement my husband's income so that I could continue to stay at home with our daughter. And Simple Wonders Diapers was born

Choosing to start a cloth diaper business rather than any other type of business was a no brainer for me. I had used prefolds with pins on countless children I have taken care of through the years. When I found all the new styles of cloth diapers, I knew that was what I wanted to help other people find. However, like many people who start businesses without much of a business background, I didn't think it would be as difficult as it has been to get off the ground. It has been about 3 years now and I'm finally where I thought I would be after only a few months, not a few years! But I love it!

In my "spare" time (what's that?), I love spending time outdoors. We have a great organic garden and currently have our fall crops in - brussell sprouts, spinach, cabbage, broccoli. I spend a lot of time taking walks with my kids and discussing the environment around us with my daughter. If you see a notice on my cloth diaper site that we are on vacation, we have gone back home to Seattle to visit my mom.

I work a lot, likely too much. . . but I really love helping people find the right diapers for their family. If you have any questions about diapers, night time diapering or anything else diaper related, ask away!

Thanks for reading! And stay tuned for more helpful information about the ins and outs of diapering.

Thursday, November 13, 2008

bumGenius! Bamboo Fitted diapers are in!

The bamboo fitted diapers are finally in! These are so soft and the fit is really amazing. My theory on why they fit so trimly is because they are an 80/20 bamboo/polyester blend making them stretchy enough so that fit perfectly. I am becoming a bigger fan of fitted diapers as each day goes by!
Here are a few pictures of my little guy in his bamboo fitted diaper (I do try all styles of diapers out on my kids before I EVER sell them)

Tuesday, November 4, 2008

NEW BumGenius colors will arrive 11/6

The new bumGenius one size diaper colors will finally arrive on 11/6! These are the new brighter colors including clementine, moonbeam, ribbit and zinnia. They have been selling out incredibly quickly to retailers who have already received their stock. If you are interested in these new colors, I would suggest that you get them early!

Monday, November 3, 2008

Moby Wraps are at Simple Wonders!

I'm so excited that we have expanded into the world of baby carriers! I decided to start out with the most adjustable of all the baby carriers - the moby wrap. I love this carrier because it can be worn on the front, side or back and adjusts to EVERY size of person. It will fit whether you are a size 0 (I can't believe that is a size!) or a size 30. It will fit every shape of body as well because it is a large wrap that does not have buckles, rings or any other form that limits adjustments. One of my favorite aspects of the moby wrap is that you can easily have lots of skin-to-skin contact because the moby wrap has enough material to snugly wrap your newborn right up next to you but not reveal much of your torso in the process. What could be better than that during those first few weeks postpartum? I also love that Moby has the "mini moby wrap" for kids. My 3-year old daughter was beyond thrilled when I gave her one to carry her babies in. Every single time we go for a walk now, she needs to carry her baby in the same position that I am carrying her little brother. It is really too cute!